We like bold statements! ‘I think advertising’s gone.’ This statement was said by Scottish entrepreneur Martin Dickie of the brewing company BrewDog.
A rebellious nature, challenging the status quo, together with the demanding environment in which these brands are created, make craft breweries ideal cases to explore new branding principles and the role of design when establishing a brand.
Brewdog did it all. The new way of working topped it off.
- 1001-5000 employees
- Public Company
- Food & Beverages