Even over statements

1. Gather all the useful information you already have. You can think about strategy documents, but also propositions, purpose/mission statements. You name it.
2. Brainstorm what you want to achieve, and what behavior you would like to see. You can use whatever brainstorm method you like.
3. Generate statements by filling in the blanks ______ (positive outcome) even over ________ (trade-off). Do this in pairs or small groups. Otherwise, it can transform into a big discussion.
4. Prioritize the statements based on the purpose (or mission) of your team/organization.
5. Visualize the ones you’ve chosen. Make a nice design and hang them on a wall for example. But off course there are other ways to do that. The important thing is that you all are going to use them.

Remember that these statements don’t have to be set in stone. Review and update them once and a while, that is what makes you responsive.

Tips for good even over statements:

• They should be in line with your purpose;
• It must be a choice between two good options. It must feel like it cost you something;
• It differentiates yourself from the competition.

A couple of examples of even over statements:

• Great teams even over great players
• Prototyping even over predictability ;-)
• Employees happiness even over customers happiness
• Done even over perfect (Facebook)